Types of market research

Before starting market research, you should have an idea on that  and why it is important. When you begin market research, you will likely here about the research types called primary and secondary. When it comes to basic definitions on primary research and secondary research, primary research is the type of market research which gather […]


Core concepts of Marketing

According to Philip Kotler, the eminent writer & the father of modern marketing defines marketing as “A social and managerial process by which individuals and group obtain what they need and want through creating and exchanging products and value with others”.    In fact, with detailed analysis of this definition depicts some core concepts of […]


What is Marketing?

Definition Of Marketing Marketing is a business term that specialists have characterized in many various manners. Truth be told, even at organization level individuals may see the term in an various way. Essentially, it is an management  procedure which show the path how to move products and services to the client, satisfying them. It incorporates distinguishing […]

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